KRAFTON, the South Korean publisher behind popular titles like PUBG and Subnautica, has recently reported a significant surge in its annual revenue, hitting an all-time high following robust performances from its gaming franchises. The company's fiscal report for the year ending December 31, 2025, unveiled a notable 22.8% year-on-year revenue spike to KRW 3.3 trillion capproximately $2.26 billionc. Operating profit also saw a substantial increase, reaching KRW 1.05 trillion c$720.4 millionc during the same period.
Breaking down the revenue figures by business segment, KRAFTON disclosed that it earned KRW 1.2 trillion from PC, KRW 1.7 trillion from mobile, KRW 42.8 billion from console, and KRW 358.5 billion from other sources. The standout performer contributing to this revenue surge was PUBG: Battlegrounds, achieving its highest annual revenue on PC platforms with a 16% year-over-year growth rate.
The successful launch of new games such as inZOI and Mimesis, each surpassing 1 million sales since their respective releases in March and October 2025, further fueled revenue growth for KRAFTON. Additionally, PUBG Mobile expanded its fanbase through the introduction of new themed modes and updates, culminating in a strengthened core player community. The company attributed some of this growth to cross-platform collaborations within the PUBG franchise, enhancing the overall gaming experience across different devices.
Looking towards the future, KRAFTON outlined its strategic roadmap, focusing on amplifying support for existing franchises and exploring new intellectual properties through mergers and acquisitions. By targeting both significant and smaller-scale M&A opportunities and investing in creative talent, KRAFTON aims to bolster its gaming portfolio. The company plans to launch 15 new projects, including highly anticipated titles like Subnautica 2, Palworld Mobile, Dinkum Together, and NO LAW, across various genres and platforms.
KRAFTON's vision extends beyond merely gaming, with intentions to evolve PUBG into a 'gameplay platform' by transitioning to Unreal Engine 5 and enhancing support for user-generated content. Emphasizing future-facing AI innovation, the company is keen on providing new gameplay experiences powered by AI and innovation, evident in the introduction of generative AI companions exhibiting human-like behavior.
In a bid to expand its AI initiatives into tangible real-world applications, KRAFTON unveiled plans to leverage its gaming expertise to explore opportunities in 'Humanoid Robotics.' By utilizing in-game interaction data as valuable training material for other industries, the company seeks to unlock new business avenues. KRAFTON aims to incorporate AI-driven automation within its internal operations, viewing AI as a pivotal driving force for future innovation and value expansion.
While investors show optimism towards KRAFTON's AI endeavors, industry professionals are more cautious, as highlighted in the latest State of the Game Industry survey. Nevertheless, amidst these divergent reactions, KRAFTON remains steadfast in its commitment to leveraging AI technology for transformative purposes across gaming and beyond, positioning itself at the forefront of innovation in the evolving landscape of the entertainment industry.
The future looks promising for KRAFTON as it continues to push boundaries, harnessing the power of AI to pioneer groundbreaking experiences in gaming and potentially revolutionize other industries through its innovative approach to technology integration and business expansion.
