As the anticipation for Super Bowl 59 continues to build, all eyes are not just on the players from the Chiefs and Eagles, but also on the first-time Big Game advertisers who are gearing up to make their mark on one of the biggest stages in sports. One such newcomer looking to grab attention is Cirkul, a hydration and water brand that has enlisted the talents of "Workaholics" star Adam Devine for their debut Super Bowl commercial.
In a clever marketing twist, Cirkul's ad features Devine making a mistake that leads to an exciting giveaway opportunity for viewers. The commercial teases the chance to win one of the 100,000 Cirkul starter kits that will be mysteriously appearing on random doorsteps across the country. This unique approach has generated buzz and excitement among fans who will be eagerly watching the Big Game in the hopes of receiving a surprise gift from Cirkul, courtesy of Devine.
The combination of humor, celebrity endorsement, and a touch of mystery has positioned Cirkul as a brand to watch during this year's Super Bowl. By leveraging the star power of Adam Devine and creating a fun, engaging ad campaign, they have set themselves apart from the competition and captured the attention of consumers nationwide.
As fans gear up to watch the highly-anticipated showdown between the Chiefs and Eagles, the excitement surrounding the commercials is palpable. From iconic Super Bowl ads of the past to the upcoming debut of newcomers like Cirkul, there is no shortage of entertainment to look forward to during the commercial breaks.
For those who want to have their say on the best and worst commercials of the night, Ad Meter 2025 offers the opportunity to rate all the ads featured during the Big Game. It's a chance for viewers to weigh in on which commercials resonated the most and which ones missed the mark.
Looking back at the best Super Bowl commercials of all time, USA TODAY's Ad Meter winners provide a nostalgic trip down memory lane. These iconic ads have become an integral part of the Super Bowl experience, with viewers eagerly anticipating the creativity and humor that advertisers bring to the table each year.
For those who want to stay on top of all the latest news, the USA TODAY app offers a convenient way to access award-winning coverage, crosswords, audio storytelling, the eNewspaper, and more. With real-time updates and in-depth reporting, the app is a valuable resource for staying informed about developments leading up to and during Super Bowl 59.
As the Super Bowl draws nearer, the excitement continues to mount, not just for the game itself, but also for the commercials that have become a beloved aspect of the Big Game experience. With newcomers like Cirkul making their debut alongside established favorites, viewers can look forward to a night filled with entertainment, surprises, and memorable ads that will be talked about long after the final whistle blows.
So, as you settle in to watch Super Bowl 59, don't forget to keep an eye out for the commercial breaks – you never know what surprises might be in store from advertisers like Cirkul and others who are vying for their moment in the spotlight.